![]() ![]() ![]() Volkswagen wants its electric cars to go head-to-head with gasoline models, but only now is it replacing one of those models with an EV. Mercedes then switched to making Maybach-branded versions of existing models like the S-Class sedan and GLS-Class SUV, a pattern that continues with the Maybach EQS SUV. ![]() The 21st-century Maybach brand started out with standalone models in the form of the Maybach 57 and Maybach 62 sedans (as well as the stunning Exelero prototype), but production ended in 2012 amid dwindling sales. Given Wilhelm Maybach's history with Mercedes, it essentially brought things full circle. Mercedes then revived the Maybach name in the early 2000s as a competitor to the likes of Rolls-Royce and Bentley, both of which are owned by rival German automakers. His eponymous company built Zeppelin engines, luxury cars, and, during World War II, engines for German military vehicles.ĭaimler-Benz took control of Maybach in the 1960s, but left the passenger-car business dormant. He designed the first Mercedes-branded car for the Daimler company (now Daimler-Benz), but struck out on his own after a falling out with company management. Wilhelm Maybach was one of the earliest automotive engineers. The Maybach name has great historical significance for Mercedes. Ahead of its launch, Digital Trends got an up-close look at the Maybach EQS SUV to see how Mercedes is trying to balance those two aspects. this fall, the Maybach is an unusual EV proposition, taking what is supposed be a forward-thinking design and wrapping it in old-school luxury. It takes the EQS SUV launched in 2022 and bathes it in opulence, adding more chrome on the outside and more creature comforts on the inside. The Mercedes-Maybach EQS SUV is the first all-electric vehicle from Maybach, the ultra-luxury subbrand of Mercedes. With several EQ models already in production, Mercedes is shifting focus to more traditional luxury. Mercedes-Benz is preparing for an electric future with its EQ models, a line of EVs with futuristic aerodynamic styling and all of the latest infotainment tech. ![]()
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